How to Optimize the Guest Checkout Route for Online Payments

Posted by Tara Wildt on Sep 2, 2020 8:00:00 AM

The 'guest checkout' or 'one-time payment' route is something everyone has experience with. Almost all e-commerce sites offer customers the ability to make a purchase without registering or creating an account. This feature is designed to remove obstacles for the customer -- because most people don't want to register to make a simple purchase.

Would it surprise you to know, then, that not all online payment platforms offer a guest checkout option?

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Topics: online payment system, customer experience, one-time payment