Have you ever seen someone get their total at the grocery store and go for their phone instead of their wallet to pay? In that case, it’s likely they’re using a mobile wallet – like Apple Pay or Google Pay – to foot the bill.

Mobile wallets (a.k.a. mobile payment apps) arrived with the release of Apple Pay in 2014. Following that launch, this digital payment method has become a staple for both in-store and online purchases over the last six years.

Omni-channel is a popular buzzword that has made its way into almost every discussion about customer experience. Most of the software vendors you work with, in fact, will talk about 'omni-channel capabilities' that set their solution apart from the competitors. Your organization may even have these capabilities listed on a checklist you use to evaluate new software solutions. But what is omni-channel, and why do so many organizations focus on it?