Tara Wildt

Tara Wildt
Tara is a content marketing strategist with nearly 10 years of experience in content planning and development for B2B technology companies. At Invoice Cloud, she leads the strategy, execution and promotion of digital and content marketing. Tara has written extensively on topics such as customer experience, artificial intelligence and machine learning, omni-channel technologies, and more.
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Recent Posts

Is Your EBPP Providing a Bad User Experience? Here’s 4 Ways to Tell

Posted by Tara Wildt on Mar 25, 2020 8:00:00 AM

Consumers’ needs are constantly changing, but one thing remains the same—they expect an outstanding user experience (UX) every step of the way, from customer support to online payments. When it comes to making payments online, customers want to pay their bills whenever and wherever they want, and on the device of their choice, without the hassle of roadblocks like a one-time registration. In fact, lack of exceptional UX in the payments industry can lead to reduced customer satisfaction, lower electronic payment adoption rates, and increased staff workloads.

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Topics: ebpp, customer experience, user experience