Tara Wildt

Tara Wildt
Tara is a content marketing strategist with nearly 10 years of experience in content planning and development for B2B technology companies. At Invoice Cloud, she leads the strategy, execution and promotion of digital and content marketing. Tara has written extensively on topics such as customer experience, artificial intelligence and machine learning, omni-channel technologies, and more.
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Recent Posts

How to Optimize the Guest Checkout Route for Online Payments

Posted by Tara Wildt on Sep 2, 2020 8:00:00 AM

The 'guest checkout' or 'one-time payment' route is something everyone has experience with. Almost all e-commerce sites offer customers the ability to make a purchase without registering or creating an account. This feature is designed to remove obstacles for the customer -- because most people don't want to register to make a simple purchase.

Would it surprise you to know, then, that not all online payment platforms offer a guest checkout option?

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Topics: online payment system, customer experience, one-time payment

What is a Customer Effort Score–and Why Does it Matter?

Posted by Tara Wildt on Jul 29, 2020 8:00:00 AM

There are many ways to measure your organization's customer experience, from quantitative surveys to qualitative interviews and reviews. When it comes to identifying areas for improvement, however, there are a few key metrics your organization should be tracking on a regular basis. Most organizations are familiar with Net Promoter Scores (NPS) and Customer Satisfaction Scores (CSAT). But one of the more overlooked metrics is the Customer Effort Score (CES). Customer effort measures how easy or difficult it is for a customer to interact with your organization. In other words, how much effort does a customer need to expend to accomplish a particular task?

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Topics: customer experience, user experience, customer frustration, customer effort

5 Customer Preference Trends Your Organization Needs to Know

Posted by Tara Wildt on Jun 24, 2020 8:00:00 AM

How important is keeping up with customer preferences? Although the answer to this question may vary by industry, the reality is that most organizations need to meet the changing needs of customers to remain competitive.

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Topics: customer experience, user experience, customer satisfaction

Creating a Good User Experience for Online Payments

Posted by Tara Wildt on May 20, 2020 8:00:00 AM

In a recent blog post, we discussed the benefits of improving the online payment experience. We detailed how a good online payment experience can decrease customer service calls, lower print and mail costs, speed up collections, and improve customer satisfaction. Now that you have a clear understanding of why a good user experience for online payments is to important, the next step is learning how to identify the Electronic Bill Presentment and Payment platform that will drive the best user experience for your customers.

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Topics: online payment system, customer experience, user experience, self-service

Is Your EBPP Providing a Bad User Experience?

Posted by Tara Wildt on Mar 25, 2020 8:00:00 AM

Consumers’ needs are constantly changing, but one thing remains the same—they expect an outstanding user experience (UX) every step of the way, from customer support to online payments. When it comes to making payments online, customers want to pay their bills whenever and wherever they want, and on the device of their choice, without the hassle of roadblocks like a one-time registration. In fact, lack of exceptional UX in the payments industry can lead to reduced customer satisfaction, lower electronic payment adoption rates, and increased staff workloads.

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Topics: ebpp, customer experience, user experience