Keeping up with customer expectations is a challenge for most organizations, particularly when it comes to creating a good user experience. Customers expect a simple and consistent experience throughout their entire interaction with your organization–from visiting your website, to engaging with customer support, to making an online payment. And as user experience increasingly becomes a primary differentiator for many organizations, it’s more critical than ever to get every interaction right.
The primary challenge most organizations have when it comes to selecting an online payment system is that, on paper, many solutions look alike. They have similar features – omni-channel payment options, paperless billing, email notifications – and functionality. The problem with comparing online payment systems this way, however, is that a feature or function checklist doesn’t paint the full picture of a system’s performance.